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- Radio Drives Your Competitor’s Nuts! Repetition of your ads every hour while intended to improve your profits has the side benefit of hampering the morale of competitors.
- Radio is Best Because It Is Human Speech! Speech is the primary means of communication … in your business. Print and pictures are secondary.
- Radio is Best for Your Big Sale! The Larger the budget on one station provides high control and repetition.
- Radio is Best if Done By The Best! Every shopper truly wants to be waited upon by the boss. Not possible on the floor, very doable on the air.
- Radio Ads Are Sales Calls! Do you want lots of calls or sales? Budget the same as you would for your best salesperson.
- Radio Is Your Extra Profit Gold Mine At Night! Those who work at night are the least competed for group with the highest disposable incomes. Start selling while you sleep!
- Radio Is Ideal For The Payday Plan! Run your ads when the greatest amount of Chas arrives in your customers hands.
