Most radio stations offer a limited number of Public Service Announcements (PSAs) for community organizations. However, if you’re hosting a major event and want to ensure wide visibility, a regular advertising campaign on radio is the most effective local advertising you can invest in. At Five Forty Broadcasting Company LLC, we offer special rates for all local non-profit organizations. For details on how to use radio advertising to enhance your marketing efforts, call us today at 828-586-2221.

Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau):

1. Radio sells with immediacy.
   Radio reaches people now. There are no long lead times like with newspaper, TV, or billboards.
2. Radio sells everywhere.
   Radio is the only true mobile medium. In the car, at work, and at play, radio is there—the companion and advertising force people take with them wherever they go.
3. Radio sells with intimacy.
   When you have something important to communicate, would you prefer to show a picture, write a message, or speak with the intimacy and emotion of the human voice? Radio conveys that intimacy.
4. Radio stars in the theatre of the mind.
   Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, or a love song? With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates powerful images in the listener’s mind.
5. Radio escapes advertising’s clutter.
   Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Radio, with about 10 minutes of ads per hour, devotes less than 1/5 of its time to advertising. Radio is the uncluttered medium.
6. Radio is the cost-effective medium.
   Newspaper and TV ad rates are rising, even though circulation and viewership are declining. Radio advertising costs have grown less than any other major form of advertising.
7. Reach is nice, but frequency sells.
   Newspaper and TV are reach media—they reach varying numbers of people. Studies show that consumers need to be exposed to an ad at least three times before it starts to have an impact. Most organizations can’t afford the necessary frequency—except on radio. Radio offers both reach and frequency at a price you can afford.
8. Radio’s targeted advertising sells.
   Radio’s wide range of formats allows you to focus your advertising on the stations that best match your audience’s interests. Unlike broad-reach media like newspaper and TV, radio’s targeting abilities help you save money.
9. You’re always on the front page with radio.
   With radio advertising, your message is front and center in the listener’s attention when your ad airs. You’re never buried on page 42; with radio, you’re always front page news.
10. Radio is an active medium in an active society.
    Unlike passive forms of advertising, like newspapers, radio is an active medium that stirs emotion and motivates people to take action.

Everything local radio stations do is made possible by our advertisers: entertainment, news, weather, sports, community announcements, and more. Please encourage your friends who are business owners to advertise on radio.